Marketing Strategy

100’s of SME Businesses Have Trusted us with Their Digital Marketing Strategies

Not 1, Not 2 BUT 3 Good ReasonsTo Engage Zulu to Develop Your Digital Marketing Strategy

We have been working with Zulu Digital Marketing for 4 years now. Our relationship commenced with developing a strategic digital marketing plan for our flagship brand East West Insurance Brokers. As time has passed, we have broadened our scope of strategic marketing work requirements across a further 4 business units. The strategic advice and support provided by Zulu Digital Marketing has been invaluable. Zulu Digital Marketing is a highly professional & extremely experienced digital marketing agency and is significantly valued in our business. We are very grateful for their commitment to assisting us reach our commercial goals.

Greg Rynenberg
CEO – East West Insurance Group

Pop Up Homes has been working with Zulu Digital Marketing for the past 3 years. Over this time, I have worked closely with the team on all areas of digital, social and general marketing for our business. Zulu Digital Marketing gets my highest recommendation as a performance marketing agency. Their unique ability to recognise, understand, and explain ‘every day’ and complex marketing challenges has revolutionised my thinking, and most importantly, my actions. Our revenue has tripled over the last three years, and we continue to break targets monthly. I do not believe that this would have been possible without the specialist strategic marketing guidance and advice. We have worked with several marketing agencies over the years and would consider Zulu Digital Marketing to be the best by far. I name Zulu Digital Marketing as one of the top contributors to the success of our business today.

Shannon Pederson
Managing Director – Pop Up Homes

Zulu Digital Marketing helped Assessly launch Australia’s newest digital learning platform. Assessly is a privately owned, educational assessment platform. Built for educators by educators, Assessly’s objective is to provide a smart software platform that allows schools and teachers to be more effective and efficient with their time to better understand their students, implement effective teaching and provide positive feedback. Zulu Digital Marketing worked with Assessly to develop their brand strategy, brand identity, digital marketing activation plan, website and provide ongoing sales & marketing consultancy services.

Tadgh Treanor
Owner – Assessly

What’s the Difference Between Digital Marketing Strategy & Digital Marketing Tactics?

Many business owners get caught up in the excitement of digital marketing’s, shiny new tools, and tactics. Words like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Content Marketing and Social Media Marketing (SMM), sound promising, but, without a solid, strategic foundation, these activities are for the most part, haphazard, ineffective, and usually, very costly!

To avoid performance result disappointment, a digital marketing strategy becomes the essential, first step to guide your business forward. Your custom-developed strategy informs your tactics to deliver the impactful results you want to achieve.

For Clarity…

Digital Marketing Strategy

This is your overarching plan, providing a cohesive direction for all digital marketing efforts. It defines your business goals, target audience, competitive landscape, and what makes you unique. A sound digital strategy also outlines the specific channels you'll use and how you'll measure success. Think of it as your battle plan.

Digital Marketing Tactics

These are the specific actions you take to implement your digital marketing strategy. These include the individual techniques you'll use within SEO (search engine optimisation), SEM (search engine marketing), social media, content marketing, database marketing, and mobile marketing. These are the weapons and tools you'll deploy to win the battle.

Why Develop a Digital Marketing Strategy First?

Imagine building a house without architectural plans. You might end up with mismatched rooms, a shaky foundation, and a result that doesn’t fit your needs. The same goes for digital marketing.

Here’s why a digital marketing strategy is vital:

Focus & Direction

A digital marketing strategy ensures all your marketing efforts are aligned toward your business goals, preventing wasted time and money on tactics that don’t fit your objectives.

Audience Understanding

Understanding your target audience deeply is key to picking the right tactics to reach and engage with them. A digital marketing strategy will help you pinpoint who your ideal customers are, what their ‘pain points’ are, what digital journey they take to find a solution to their ‘pain points’, how best to communicate with them, and how to convert them to a sales enquiry.

Measurable Results

Your digital marketing strategy will include defined KPIs (Key Performance Indicators) to track the success of your tactics such as where you are gaining website traffic, and how you are building brand awareness & increasing sales conversions.

Competitive Advantage

Enables you to develop a unique selling proposition that sets your business apart from your competitors and informs your key sales messaging and your digital channel choices.

Without a clear digital marketing strategy, your tactical efforts become random acts of un-eventful marketing activity – which is simply just a waste of your valuable time. You may see some small wins, but it is unlikely you will achieve the transformative growth that’s possible with a strategic approach.

If you’re ready to outshine your competitors and unleash the true potential of your business, it’s a simple fact that a tailored digital marketing strategy is the key to your success.

Our Digital Marketing Strategy Development Process

Company Digital Marketing Audit.

Our first step in the development of your digital marketing strategy is a company, digital marketing audit. We will analyse, evaluate and performance score your website as well as any current digital marketing activities. Our scoring system will be used as your performance improvement benchmark.

Competitor Digital Marketing Audit

Similarly, to your company’s digital marketing audit, we will identify with you, your top 5 key competitors. We will analyse, evaluate and performance score their websites as well as any current marketing activities being undertaken that compete directly with your business. Again, our scoring system will be used as a benchmarking tool to measure your performance improvement against your competitors.

Customer Digital Marketing Research

In this step, we physically engage with your customers to ask them questions about their ‘pain-points’, what digital channels they used to find the solutions they were looking for, why they selected your company to find out more and what finally motivated them to make a sales enquiry – this step is vitally important, as it informs the key messages you must promote digitally to attract more sales enquiries and customers.

Market Research

In this step, we investigate, the size of your potential market, and the total volume of searches for the keywords and phrases relevant to your products and services. Similarly, to step 3, this level of critical information guides your strategy in terms of what range of keywords to focus on, what competitive keyword opportunities exist for you to leverage and what budgets to allocate.

Goal Setting

In line with the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound), we'll collaboratively define with you, clear and measurable digital marketing goals that directly tie into your overarching business objectives.

Target Audience Profiling

To craft the targeted marketing tactics to attract more sales enquiries, we'll develop buyer personas that reflect your ideal customer and their purchasing journey. This step will pinpoint the key opportunities to reach your customers via the digital channels that appeal most to your new prospective customers, utilising the key selling messages that they respond to most favourably.

Channel Selection & Budget Allocation

Via the learnings gathered in step 3, we'll recommend the most effective channels to reach your target audience (like SEO, social media, or email marketing) and prioritise them based on your budget and sales enquiry, conversion impact.

Digital Marketing Activity Plan

In this final step, we’ll utilise all the key information gathered in the previous steps to develop a costed digital marketing activity plan. Your plan will include tactics to generate awareness & interest in your brand, educate and nurture leads towards a purchase decision and finally convert to a sales enquiry.

By following these steps, we’ll create a well-structured digital marketing strategy for your business that acts as your blueprint for success in the Brisbane & Gold Coast marketplace.

To learn more about what your investment will be to develop your tailored, digital marketing strategy, simply, reach out to us.

Real-World Clients

In business, we understand the importance of making the right decisions. Especially when it comes to selecting digital marketing agencies to support you, to grow your business. Our team knows that you want to see the evidence, so to help you make your selection of Zulu Digital Marketing easier, here are a few customer case study snippets to demonstrate what we have done for our clients and in turn what we can do for you.

Our Goal Is Simple

We help our clients to gain and retain more customers, more often. Our service offering blends digital strategy, design thinking, technology, marketing insight, sales process, and business consulting to solve our client’s real-world, digital marketing strategy challenges. We care deeply about our clients and work hard to discover unique ways to cut through the competitive clutter to ensure our clients attain long-lasting, profitable repeat customers.

Reach, attract and convert more customers, more sales, more often.

A proven digital marketing strategy process that will help your SME business outsmart, outcompete, and outperform your competitors.